Toshiba Flow .

An air purifier design

#IndustrialDesign #DesignProcess

Academic Team Project at King Mongkut’s University of Technology Thonburi, Thailand l Collaborated with Toshiba, Thailand l Jan – May 2015 l Role : User Research, Product Design, Interface Design, Team Leader

Context

To design an electronic appliance for the Thai context is the primary goal, and Toshiba aimed to provide a new experience of usage together with improving the market of its air purifier.

Outcome

Conceptual deign and a prototype presented to the client, Toshiba Thailand.

The Challenge

Why don’t people use an Air Purifier, despite significant air pollution in Thailand? How to encourage them to use?

Understand

Doubts in the product's efficiency and differences between extreme users and non-users

In-depth user research / Home visit / Field research

 
A thorough user research in, for instance, their expectation of using an air purifier, functional usages, house conditions, or knowledge about air quality was conducted. Surprisingly, the main factor that hampers them from using is their ..doubts in the product’s efficiency. . arising from low observability of the clean air produced by the product. Therefore, the project's key is about users' beliefs and how to decode what is in the users' minds.
Seeking an answer to the question of why the extreme users believe in the product while others do not use or quit using, the team has found one main difference in the way they use an air purifier. The extreme users ..bring the product to use in different and extreme air conditions. , which enhance their engagement with the product and allow them to notice the efficiency.
 

The new role of an air purifier

Design Statement

As the new use case of extreme users allows them to notice the product’s efficiency, the design statement is to introduce this use case to other users and create a new role of air purifier to be ..“Mobility to Different Situations.”..

Design

Digging deeper into the roots of problems and solving them!

Ideation / Concept Generation

Problems extracted were generated into themes and prioritized. High-level solutions were brainstormed and matched with the problem themes. Afterward, these high-level ideas from different problem areas were integrated to create design concepts. This way, every concept is ensured to solved problems in various aspects and meet the project's goal.

Chosen cards of hight-level solutions

Chosen cards of hight-level solutions

Concept scenarios generated from the integration of solution cards

Concept scenarios generated from the integration of solution cards

Design Development

Form and Function / Mockup / Design Refinement / Prototype

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Outcome

Toshiba Flow - Flow with you

A new design of an air purifier that supports portability within a house to enhance users’ engagement with the product and users’ belief in its efficiency yet works seamlessly in a normal situation.

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